Introduction
This Privacy Policy explains how HELOCEdge.com ("we," "us," "the Site") collects, uses, and protects information when you visit our website. We are committed to protecting your privacy and being transparent about our data practices.
Information We Collect
Information You Provide
If you use our Contact form, we collect the information you submit, including your name, email address, and message content. This information is used solely to respond to your inquiry and is processed via our form provider, Formspree.
Information Collected Automatically
Like most websites, we automatically collect certain information when you visit, including your IP address, browser type, device type, pages visited, and time spent on the Site. This is collected via Google Analytics, as described below.
Calculator Data
Information you enter into our calculators (such as home value, balances, or interest rates) is processed entirely within your browser. We do not transmit, store, or have access to the specific figures you enter into any calculator on this Site.
Google Analytics
We use Google Analytics (GA4) to understand how visitors use our Site. Google Analytics collects information such as pages visited, time on site, and general location data through cookies and similar technologies. This data is aggregated and does not personally identify you. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
Google AdSense & Advertising
This Site uses Google AdSense to display advertisements. Google and its partners use cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to this Site and/or other sites on the Internet.
You may opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.
Third-party vendors, including Google, use cookies to serve ads based on your past visits to this website or other websites. This allows us, and third parties, to serve ads to you based on your visit to our Site and/or other sites on the Internet.
Cookies
Cookies are small text files stored on your device that help websites function and collect analytics data. This Site uses cookies for Google Analytics and Google AdSense as described above. You can control or disable cookies through your browser settings, though this may affect site functionality.
How We Use Information
- To respond to inquiries submitted via our Contact form
- To understand and improve how visitors use our Site through aggregated analytics
- To display relevant advertising through Google AdSense
- To maintain the security and proper functioning of the Site
Data Sharing
We do not sell your personal information. We share limited data with Google (Analytics and AdSense) and Formspree (Contact form processing) as necessary for those services to function, governed by their respective privacy policies.
Children's Privacy
This Site is not directed at children under 13, and we do not knowingly collect personal information from children under 13.
Your Rights
Depending on your location, you may have rights regarding your personal data, including the right to access, correct, or request deletion of your information. To exercise these rights, please contact us.
Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date.
Contact Us
If you have questions about this Privacy Policy, please visit our Contact page.